WELCOME
FRIENDS
Japan's first PET PR Support Community
A community built by Instagram Creators,
for Instagram Creators.
SIGN UP is FREE
You don’t need a huge following to work with brands
Working with brands led to 120+ PR posts, 80+ brands worked with, and 200+ brand offers received.
And even then, we still don't have all the answers.
So we built Cotton and Friends.
To share what we’ve experienced, and to learn from the experiences of other creators.
Before building anything, we listened
I want to work with brands, but I don’t know how to start.
I don’t know how other creators get noticed by the brands I want.
I don’t know what’s normal in PR. I’m always unsure.
After speaking with over 150 pet creators, we found that many of us were feeling the same things
REAL SOLUTIONS, BUILTFROM REAL VOICES
Not Advice. Not Theory. Tools we actually need.
The first step is having something clear and professional to share. Brands need more than a username or a feed. A media kit shows who you are, what you value and how brands can work with you, all in one place.
You fill out a simple form about your account, your dog, and your preferences. We design a clean, easy-to-understand media kit for you, so you have something ready whenever a brand asks for details.
Even if you’re ready, brands can’t find you if they don’t know you exist. The Friends Roster makes creators discoverable in a calm, fair way, without agencies, commissions, or middlemen.
Once your media kit is ready, it appears in the Friends Roster. Brands browse creator profiles and reach out directly. You stay in control of your visibility, and connections happen naturally.
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Most creators feel unsure, even after working with brands. PR rules aren’t written anywhere, and everyone learns through trial and mistakes. The Resource Lab exists so you don’t have to figure everything out alone.
The Resource Lab is a shared space of real questions, answers, and experiences from creators. You can learn or share about pricing, communication, and PR practices in simple terms, and grow with the community over time.
Everything here was created to solve real problems we faced ourselves, and shared so
others dont have to figure it out alone
Integrity First
Friends come first here. Joining is free, and what we build through the community is respected as our own. No one interferes with our choices, our profiles, or how we grow. This space exists to support creators, not control them.
Support Each Other
We grow stronger by sharing knowledge, cheering each other on, and lifting one another up. Every account matters, whether big or small, and progress looks different for everyone. That diversity is what makes this community work.
Respect the Space
Everyone joins at their own pace, and kindness is the standard. There is no pressure to perform, compete, or keep up. Just good manners, mutual respect, and a shared understanding that this is a safe space.
VALUES WE LIVE BY
We are a community. Not an agency
FRIENDS SPOTLIGHT
Behind the scenes with creators
This is your space to share your journey, your successes, your challenges — by showing the story behind your dog and your account. Every story helps the community grow.
COTTON'S JOURNEY
At first I honestly thought, “Why did I agree to this? It’s not worth the stress.”
COTTON'S JOURNEY
At first I honestly thought, “Why did I agree to this? It’s not worth the stress.”
COTTON'S JOURNEY
At first I honestly thought, “Why did I agree to this? It’s not worth the stress.”